With the growth of the internet, advertising, and marketing too have taken to a more digitalized medium. With the internet, the entire process of advertising and reaching bigger audiences has become a lot easier and more accessible to everyone. Online marketing can help boost the brand’s image tremendously and can be a huge advantage to the person who wants to advertise.
Online marketing is one of the most beneficial things to a blogger, owing to a significant amount of eyeballs it attracts. Your work need not be limited to just audiences in your home country. If online marketing is done right, there’s no reason why your blog shouldn’t reach the other side of the globe. But the fact is that online marketing can be tougher than one would expect
To make things easier for your online marketing endeavors in particular regarding blogging, we have compiled a list of the five essentials that can make your online marketing a lot easier and more efficient.
Online Marketing Tip #1:
Make Social Media Your Best Friend!
Almost everyone on the internet nowadays is on some or the other form of social media. Sites like Facebook, Twitter, Instagram and so on make for brilliant online marketing platforms. When it comes to a site like Facebook, making a page for your blog and then paying a little to have it reach a larger audience is one of the best ways to use online marketing to increase the views on your blog. Facebook’s marketing tool is extremely useful to reach your target audience, and the same goes for online marketing on other social media sites. Also making accounts on numerous kinds of social media and posting there regularly is one of the few ways you can get more people to check out your blog.
Online Marketing Tip #2
Go With The Old School E-mail
Using emails to market is one of the oldest full proof methods to increase viewership on blogs. Having the email addresses of your viewers is one of the most beneficial things when it comes to online marketing, since it helps target them directly. Making a newsletter about your posts and sending it to all the people you have listed is a good way to keep your audience updated about your creative work consistently. It helps your audience with their brand recall, meaning they remember your brand or blog a lot better and thus would be more inclined to visit the page. This, however, must be done in moderation to prevent people from just dismissing your emails as junk or spam.
Online Marketing Tip #3
Be Featured On Other Blogs
Being a guest writer is a good way to market your blog, and bring that audience to your site. The same works for blogging collaborations, since there is always a possibility that viewers will shift over if they like what they see. Popular blogging sites already have a good viewership, and posting on them also guarantees that your blog would receive more eyeballs, which is always good for business! The same strategy works for being featured on facebook pages or twitter accounts which already have a lot of followers. It’s all about posting your content in the right places to attract more audiences.
Online Marketing Tip #4
Know Your Audience
Blogging has become one of the best ways to reach massive audiences. Blogging can be done either through videos or the written word. However, there are always certain people who prefer one medium over the other. Knowing your audience is an important aspect of online marketing, and can help you discern what exactly you need to put out to get a good number of views.
Online Marketing Tip #5
SEO All The Way
Search engine optimization is one of the sure shot ways to get people to check out your blog. If someone needs something and Googles it, your blog should show up if you have posted the answer that they are looking out for. Good search engine optimization can do wonders for your blog and is one of the things that online advertisers stress on the most to increase the viewership of a blog or campaign.