It is quite common knowledge that guest posting is an excellent way to promote any online business. Whether you are a company looking to kick start your growth or a writer looking to market your blog, guest blogging is a great marketing tactic if done correctly.
But, there are times when guest posting does not provide the results that one would want. The reason behind this may be many. Guest posting is not just about writing a good guest post and expecting to attract more traffic. You have to do more to get maximum results.
Before you know how to make guest posting work in your favor, you need to know some of the common mistakes that you should not make. Here are some of the top mistakes that people should avoid at all cost when guest posting –
Mistake 1# Writing about your Business
If you get a guest posting opportunity on a website, it is best not to blow it away by writing about your business or products. The chances are that the blog owner will not accept your article in the first place as the writers do not want to read any promotional post and would not let you use their platform to promote your product. Even if the guest post does not post on the website, you might not get as many views and shares as you would have liked. You do not have to remove everything about your products and services, but you should limit in a way that it benefits the readers too.
Mistake 2# Not Linking it Back to your Website
Even though you should not write guest posts to promote your products or services, it is important to link it back to your site. Even you forget to do it, your readers will not be able to find you and know more about what you are selling. You can choose to include the link within the body of the post or in your author bio. You can also provide additional resources related to the topic you have written about. By guest posting this way you will show your readers that you took out time to provide them with resources that they might be interested in.
Mistake 3# Not Offering a Great Offer
If you want to generate leads by guest posting, you should include an exciting offer in your author bio. The offer should be directly related to the topic of your guest post and can be anything from a free eBook, a guide or any downloadable resource. If you are just looking for brand awareness, you can choose not to include an offer. Just a link to your website should be enough to allow readers to drive traffic to your website and provide valuable leads.
Mistake 4# Not Considering the Quality of the Traffic
While it may appeal to you to write a guest post for a popular high traffic website, it might not always work for you. It is a wrong assumption that guest posting for a website with high traffic is always better than a website with less traffic. You should consider the audience to the website and pick a website that has quality and more engaging audience who would be interested in your products and services. Thus, it is best to choose the website carefully when guest posting. You can keep looking for newer places for guest posting.
Mistake 5# Not Standing Out
Just getting featured on a website is not enough, you need to stand out from the crowd when guest posting. You should know that the website will have other guest bloggers as well. To get noticed, you should stand out from others and regularly contribute to that blog. You should spend time on examining the blogs you write and think about how to make your content different and better than others. You should keep your posts simple so that you can get more social shares and clicks back to your website. You should be ready to put more time into the articles and share your perspective when guest posting. You can add images and support resources to differentiate your guest post.
Mistake 6# Not Optimizing your Guest Post for Social Websites and Search Engines
When guest posting, you should ensure that you optimize it for search engines and social media searches. This way you can ensure that you get more search engine traffics and get shared on social media. You should take SEO and social media into consideration when guest posting. You can conduct a little search on the keywords and include them in your article to get traffic. If the website you choose has a large number of followers, your readers may even decide to share it with others as well.
Mistake 7# Not Examining Similar Guest Posts on the Website you are Writing For
Before you pitch a guest post, you need to take a look at other guest posts. This will not only help you know what topics have been covered but also the ones that are popular and why. You should spend time on researching and coming up with a different topic or a new perspective on the same subject. Guest posting with many subheadings, images or videos will entice more readers and will give you a chance to make your guest post popular.
Avoiding the above mistakes can help you create a guest post that will surely attract readers and give you results you are looking for. If you have tried guest posting before and not getting any results, it is best to check the above and avoid any of the mistakes that you might be making. When guest posting, you need to be true to yourself and write in a style that is best for you. You should also know what the audience wants, their interests and their level of knowledge when you pick the topic and start to write on it. Apart from learning about guest posting, you also need to find out more about writing well to get some benefit out of it.