Directing website traffic is not something that is hard nowadays with the numerous tools on social media. Website traffic can quickly be sent your way by just signing up on any one of the large numbers of social media sites out there. While each one of them can have a certain amount of credibility regarding what they offer in terms of generating website traffic, Facebook remains the number one site for businesses and companies to generate website traffic for their brands. A vast number of internet users are on social media sites like Facebook which opened up a whole new market for marketers to divulge into to get website traffic. A site like Facebook has its pros and cons when trying to establish visibility and when trying to direct website traffic to the place where the company or brand is showcasing their products. With the ease of access of these tools made available to almost anyone for free, it becomes harder for businesses to establish themselves and to draw eyeballs to send website traffic to their respective sites. But with a few handy tools in place, and with the numerous benefits social media gives brands, it isn’t hard to establish one’s brand and send website traffic to their market site, provided they have the proper use of the tools that Facebook provides.
Website traffic can be directed from Facebook in many ways. One of the most useful tools when it comes to directing website traffic is by using Facebook’s Live feature. With numerous people online at any given moment, it becomes easy for a brand to appeal to its audiences and give them content that will help direct website traffic and send them to their sites. Following are five ways in which businesses and brands can use Facebook to direct their website traffic to the right place.
When people log onto Facebook to see the numerous posts people are putting out every single day, a brand always has to ensure that their’s stands out from the crowd and doesn’t get lost in the sea of posts that appear every minute on a person’s news feed. Creating quality content is one of the best ways in which a brand can get people more engaged in what they put out and generate website traffic to send people to buy their products. People always want to see something substantial, even when it comes to Facebook live. The feature is especially useful when it comes to directing website traffic because it lets the site give their viewers a more in-depth view on their products as well as the brand itself. Large brands tend to create mini stories with this live feature, engaging more audiences and sending website traffic to the place where it is supposed to be.
Facebook Live is an excellent way to keep customers guessing on what is to come. A Lot of brands use this method of generating anticipation to send website traffic to their brand’s page. Doing product reveals on Facebook live is a good way to get a lot of people to tune into your videos and to get a better glimpse of the products, and generate website traffic after. It helps get the customers excited about what is in store for the brand and helps them tune into more of your page’s content for future product reveals and showcases. Another tactic in generating anticipation in customers and sending website traffic to the right place is by revealing only some of the information and asking your viewers to go to your site for details. This, however, can be a double-edged sword with people being on two sides of the spectrum when it comes to generating website traffic. One, with people anticipating what is in store for them, while the other wondering whether or not your content is click bait. This translated back to the first point when it comes to generating a good amount of website traffic. Clickbait content is seen as that because it is. But if your content is of high quality, it can help your customers to be in the first half of the consumer base, helping send website traffic to your brand’s page.
Through mediums like Facebook live, people feel more connected to the brand than they ever did before. When trying to send website traffic to the right place, this can go a long way, with people wanting to know more about the brand just through the strong connection they feel with you. Look at it this way, if you meet someone who you feel connected to, because either they say or do something that catches your interest, wouldn’t you want to know more about them? Same goes with your brand and directing website traffic to your site. If they connect with you, they want to know more about you.
This comes as part of being able to connect better with your audience to generate website traffic. There is no better way to get across and connect with your audience other than finding out exactly what they want and how they want it while trying to generate website traffic. When conducting live videos on Facebook, people want to be part of the stream and actively post comments and talk about what’s going on. Use this time to ask your customers whatever you think would be useful in helping you generate website traffic. Be it what they would want to see in the next collection of bags your brand puts out, or the preferred favors for your steak business! It all contributes immensely in sending website traffic to your marketplace.
Let’s face it; your brand may not be the hip and cool fashion brand that attracts a lot of website traffic. You may be a brand that wants to talk about finance and social security, but even then, being boring and sticking to a monotonous tone won’t help send website traffic. No matter what your brand is and what you sell, make sure that you make your live video’s worth a watch to ensure that people watch your videos and then go to your site, helping generate the website traffic you always wanted.