If you have a website and looking for ways to get higher traffic for it, you can use YouTube for this. YouTube is without any doubt, one of the most visited sites in the world (3 billion viewers per day). So, it is a great platform to pull some traffic to your site. However, many of you do not know how useful it could be to increase traffic to a particular website. There are only a few who have mastered this and increased their web traffic by 100 times. Here are some of those best kept YouTube secrets on how you can use YouTube to drive in massive traffic to your site.
Come up with an awesome video
When you are going to use YouTube to drive more traffic to your site, your first action is to come up with an engaging video. You can shoot a video on your own and even hire a professional to do so. While professional services tend to be expensive, you can always find cheaper alternatives. You can use your mobile phone and an editing software as well. There are a couple of professional video editing application which are cheap or even free such as Windows Movie Maker, VirtualDub, and Wax. In case you have nothing to you, just simply use a voice over application i.e. Audacity or Reaper and add voice on a PowerPoint presentation. It won’t make any difference as long as you have some useful and interesting contents.
Increase traffic to your videos on YouTube in the first place
If your main purpose behind the uploading video on YouTube is to increase traffic to your site, you will need to be strategic when you are uploading them. If your video doesn’t get any clicks, it is almost impossible to generate traffic from that video. There are a couple of ways to increase traffic to your YouTube video in the first place. Here are some of the tips.
Use a long text description for your videos when you are uploading them to YouTube
Optimize them with Video Keywords
Post your videos on social media sites like Quora and LinkedIn
Encourage subscribing that improves rating of you video
If you do so with your videos when uploading on YouTube, you can be assured that you will get more clicks on your videos and this will be the building ground to drive more traffic to your website.
Put a link to your website in the Video Description Box
You have the opportunity to put a description on your YouTube video that the viewers see right below the video playback. In that description, you can just simply put your website link and ask them to visit this site for more information.
When you are preparing your video, you can simply ask the viewers to visit your site to know more about your website, products, services or other offers. It could be something in your script, a screen asking to visit your site at the beginning and end your video. It will certainly reinforce the viewers to visit your site. You can also use the “End Screen” Feature on YouTube that will do the job for free.
Use custom annotations on your videos
You can also customize and use Annotations features on your videos with your website link in it, and it will certainly increase traffic to your site. With this useful feature, you can layer text, links, and hotspots over your video. You will need to follow these simple steps to enable Annotations on your videos.
Call to visit your site
Go to your YouTube account and enable “external linking.”
Hit to Channel Video Manager
Click the Edit button next to your video
Select “Add Annotation.”
Select the link option and put down your website link in the box
Click “Apply Changes.”
Now your videos will display annotations that will lead your viewers to your site when they will click them. The good thing about Annotations is that they are free.
Use Call to Action (CTA) Overlay feature
This is a great feature from YouTube where you can create an overlay on your videos. You have already seen those banners that show up on the bottom of YouTube videos right when they start. Usually, the viewers click that banner; they get to another video, page or link. So why don’t you use it for your own benefit?
If you signup to “ads.YouTube.com,” you will get full control over the copy, thumbnail image as well the link where you want to viewers to go. So, sign up now and include a nice-looking CTA on your video. Most of the people, while watching the video will click the CTA, and they will go directly to your website. Although it will cost you, it’s worth the investment.
Use YouTube’s Interactive Cards Feature
This is a new feature that will soon replace Annotations. Annotations do not work on mobile devices, but Interactive Cards will work on any platform either iOS or Android. To set it up, you need to
Click on your Avatar Icon on YouTube,
Hit Creator Studio and Go to Video Manager.
Click edit button next to your video, and you will see Cards option on top of the page.
Click Cards, put your website in Associated sites and then add Cards and edit it with your details.
It is easy, simple and free of cost.
These are some of the easiest ways on “Traffic with YouTube” to use your YouTube videos to increase traffic to your website.